We work closely with our sourcing team to ensure we adopt sustainable ways to improve our impact on the planet.

We have eliminated unrecyclable PVC plastic completely from our packaging and reduced the use of plastic by 56% .

Our packaging now uses:
- FSC mix carton
- PET plastic that can be recycled much more easily.

Check your local recycling centre for specifics.

For beauty tools that don’t cost the earth, choose TruYu.

Proud to be cruelty free

Our cruelty-free commitment means we source all our products and packaging without the use of animal products or testing.