Our story
Award Winning Beauty Tool Brand
Who are we?
For over 20 years, we've been on a mission to make head-to-toe beauty effortless.
Creating an award winning range of beauty tools and accessories that are as affordable as they are brilliant.
No fuss. No faff. Just quality beauty tools that work as hard as you do.
Beauty starts here. Beauty starts with YU.
Designed & Developed in the UK
TRUYU is expertly designed and developed in the United Kingdom, ensuring reliable quality you can trust.
We're a global beauty tool brand with heritage firmly rooted in the UK.
Our partnerships with teams around the world let us blend British design with global expertise. Bringing together the best of both to deliver the products our customers love.
ZWilling beauty group
TRUYU is part of the Zwilling Beauty Group.
Zwilling Beauty Group is a section of Zwilling J.A. Henckels company, known for its high-quality knives and kitchenware.
As a beauty group we offer a range of beauty and grooming tools, focusing on premium quality and design. Brands include, Zwilling Beauty, Tweezerman and TRUYU.
Known for our quality craftsmanship, German engineering, and sleek design.
We care
Working within the beauty industry means to understand that trends, styles and consumerbehavior constantly changes. There is no “one-size fits all” approach startingfrom design, feel, touch and shape. But it is not just the product look itselfwhich influences the consumers, it is also the quality and social accountability starting from the first production step.
Therefore, we guarantee to follow highest standards according to your needs to gain the consumer’s trust.
For several years we – as well as our supply chain – have been successfully certified by SA8000, BRC, CTPAT, ISO, FSC and completed a SMETA 4-Pillar audit to mention just some of the international known audit certifications.
