TRUYU 3 models facing camera. Smiling, All wearing beige.

TRUYU Beauty Tools

TRUYU provides the tools to make a big difference. 

A head-to-toe beauty tool and accessories brand that offers a huge range of affordable, quality beauty tools that that are practical and easy to use.

We have been around for over 20 years! Using our our years of experience and quality craftmanship into creating beauty tools that do the best job every time.

Beauty starts here, with YU.

Our Mission

To inspire, encourage and support people every day with affordable in-home, head-to-toe beauty tools that are practical, easy to use and get the results our customers want.

Zwilling Beauty Group Logo. Zwilling, Tweezerman and TRUYU


TRUYU is part of the Zwilling Beauty Group.

Zwilling Beauty Group is a section of Zwilling J.A. Henckels company, known for its high-quality knives and kitchenware. 

As a beauty group we offer a range of beauty and grooming tools, focusing on premium quality and design. Brands include, Zwilling Beuaty, Tweezerman and TRUYU.

We are known for, quality craftsmanship, German engineering, and sleek design.