Our Mission

Our mission is to support people every day with affordable in-home, head-to-toe beauty tools that are practical, easy to use and get the results our customers want.

We empower people to ‘tool up’ and to put their beauty routines in their own hands.


You might know us by our former name, QVS.

We have decades of experience in designing and creating beauty tools to suit every type of beauty customer.

This means we’re always there when you need us, putting our years of know-how into helpful advice and user-friendly beauty tools that do the best job – every time.

TRUYU. Beauty starts here.


TRUYU by QVS belongs to the ZWILLING Beauty Group, a leading beauty tool company with subsidiaries and production sites in the US, Europe, India and China.