We believe the little things in life mean a lot.

TRUYU provides the tools to make a BIG difference.

IT'S ALWAYS BEEN YU.

TRUYU is all about empowering everyone
to ‘tool up’ and celebrate their own unique beauty and inner artist. 

We’re obsessed with creating the most durable, high-quality products for head-to-toe beauty.

BEAUTY STARTS HERE, with YU.

Reviews

amazing eyelash curler, makes my lashes look so much nicer

Katie, UK
Classic Eyelash Curler
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Really impressed!! I have blonde lashes and they are flat if this makes sense , I have used this for a few days now before mascara and it really does a good job thank you 😊

Rose, UK
Classic Eyelash Curler
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Literally my go to eyelash curler. It curls them so nice and it has never broken or cut off any of
my lashes so luv for that

Shona, UK
Classic Eyelash Curler
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Well made, versatile with the choice so good value!

Ms S, UK
Tweezer Trio
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Perfect for girls who like to keep their eyebrows nicely shaped. The slanted tweezers have a really sharp point so extra care is needed, but this pack really does have the ability to get every single straggler! Best Tweezers I have EVER bought!

Chelle, UK
Tweezer Trio
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These clippers are good quality and value, they’re sharp and cut easily!

Curved Nail Clipper
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Excellent straight cut nail clippers. Very sharp. Just what I was looking for. Recommended.

Curved Nail Clipper
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Really good value for money, I was happy that each file has four variants of filing, they are thin
files so I find them very easy to use compared to the thicker ones as I have quite short nails. Seem to be pretty sturdy.

Sophie, UK
Pro Nail Files (Fine Grit)
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Loves these files…best I’ve used

Sara, UK
Pro Nail Files (Fine Grit)
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The best tweezers I’ve ever used, great at grabbing even the tiniest of hairs. I only bought these because I thought I’d lost my usual tweezers, which were the same as these. Then I found the ones I’d lost. But now I have spares.

LemonandLimey, UK
Tweezer Kit
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I love the mini tweezer and they both tweezer out hairs very well!

Tweezer Kit
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Wow - this really works so well :)My nails have never been so smooth and the results last much longer than when emery boards are used.

Mlp, UK
Glass Nail File
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Wouldn’t live without it. I cant use emery boards so this is great alternative.

Miss K Clayton, UK
Glass Nail File
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