Award winning Beauty tools

Discover the TRU YU

Model smiling, holding TRUYU Complexion Duo brush in front of face. 'Universal Beauty Awards Winner 2026' logo in top right corner.
Six pastel-colored silicone beauty sponges floating at different heights against a soft mint green and light blue gradient background. The sponges are in shades of pink, pale yellow, light blue, and mint green, with the brand name 'TRULU' subtly embossed on some of them.
Two models smiling, holding TRUYU Ultimate Brush Collection in front of faces. 'Good Housekeeping Institute Believe In Beauty Awards Winner 2026' logo in top right corner. And 'Woman&Home Beauty Awards 2026 Winner' logo underneath.
A set of nail care tools arranged on a light blue studio background, including black nail clippers, a black nail file, a silver metal nail file, a small pink box, and a black-and-silver rectangular tool.
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Badge for '100 Years Woman&Home Beauty Awards 2026 Winner' with pink and white design.
Universal Beauty Awards Winner 2026 logo with colorful abstract design
Universal Beauty Awards Bronze 2026 logo with colorful design on a white background
Badge for 'Woman&Home Beauty Awards 2025 Winner' with pink and white design.
Makeup Application
BROWS & LASHES
manicare
Skincare tools
Pedicure

BEAUTY STARTS WITH YU

From head to toe, we make beauty easy.

No fuss, no stress, just fun, affordable beauty tools and accessories that fit right into your routine.

Designed in the UK, loved everywhere.

All Products Our Story
 

365 Daily Grooming Essentials

 

Emery Files

 

Gold Nail Scissors

 

Deluxe Blending Sponge

 

Deluxe Makeup Puff

 

Ultimate Tweezer Collection

 

Complexion Duo

 

Curl Wonder® Eyelash Curler

 

Ultimate Brush Collection

 

Ultimate Tweezer Collection

 

Glass Nail File

 

Iconic Brow & Lash Set


Disover our NEW products!
Set of baby care items including a pouch with whale pattern, nail clipper, nail file and scissors on a light blue background.
 

Baby Manicure Set

 

Cloud Sponge

 

Deluxe Makeup Puff

 

Complete Eye Set

Make Up Brushes

Elevate your beauty routine with our range makeup brushes! Designed to make application easy, they help you blend, define and perfect your look with smooth, flawless results every time.

Click to View All Make Up Brushes
Two teal makeup brushes with black bristles and white-to-black gradient tips, shown against a black background with dramatic powder clouds. The handles are branded with the TRUYU logo.

Award Winning Products

Recongnised around the world for our quality products

Available worldwide

Sold in over 25 Countries around the world