Privacy Policy

TRUYU Privacy Policy

This privacy policy sets out how TRUYU, a trading division of Tweezerman UK Limited whose registered office is at Suite 2 Wheatcroft Business Park, Landmere Lane, Edwalton, Nottingham, NG 2 4DG (TRUYU) uses and protects any information that you give us when you use or visit this website (the “Website”)) or otherwise interact with us.

TRUYU is the data controller in respect of your personal information and is responsible for ensuring that the personal data we collect is processed in accordance with relevant data protection laws.

TRUYU is registered with the Information Commissioner’s Office (“ICO”) under number Z3665706 If you have any questions or are unsure about anything contained in this privacy policy, please let us know by contacting our Data Protection Officer at

This privacy policy applies to any and all personal information accessed or collected by TRUYU from all visitors to our Website or through any other channel you might interact with us through such as email, telephone, post, social media, SMS, Newsletters/Blogs, competitions or otherwise.

We may change this policy from time to time by updating this page. You should check this notice from time to time to ensure that you are happy with any changes. If we propose a significant change, we will notify you by email and will otherwise post an alert that our policy has changed on our Website.

What information we collect about you

We collect the following information: -

  • Basic identity information including full name, maiden name, username (or similar identifier), marital status, date of birth;
  • Contact information such as e-mail address, phone number, address and postcode
  • Contact preferences such as preferred contact method and time
  • Information you share with our customer care teams
  • Information you provide when completing surveys which we may ask you to complete to help improve our customer experience and as part of business reporting, such as whether you would recommend TRUYU to a friend and where you heard about us
  • Information about how you navigate and use our Website such as the search terms you use, the pages you visit, the amount of time you spend on the Website
  • Other information relevant to customer surveys and/or offers.

If you do not provide some or all of this information, we may not be able to provide the services you request from us.

What we do with the personal information we process

We require this information to understand your needs and provide you the services or features you request. In particular, we will use the information we hold about you as follows: -

To enable you to access and register on our Website

If you wish to set up an account, we will need to collect and process certain personal information about you to facilitate that and to administer your account.

Respond to your enquiries and to provide you with the services you request from us

When you make an enquiry about one of our products, services  or features or if you just have a question you would like to ask, we will use the information you provide to contact you to discuss your enquiry.

Internal record keeping, reporting and analysis

We may use the information we collect to improve our products and services and to monitor the way our staff deal with you.

Provide and improve the customer support we provide

We want to make sure that all visitors to our Website and individuals who interact with us, have a good experience. We may record information about our interactions with you to help us understand what we can do better or differently.

Comply with law and protect our business and interests

Where there is a legal requirement that we must comply with, if that involves processing personal data, we will do so. For example, if we received a Court Order requiring that we provide information, we will be obliged to do so. We will also use personal information if we consider necessary to protect our business or to exercise or defend our legal rights.

Marketing purposes

If you consent to us using your personal information for marketing purposes, we will contact you, by your chosen contact channels (e.g., email, SMS or post) to let you know about new products, special offers or other information which we think you may find interesting

Personalise our interactions with you

We may personalise our interactions with you to provide content and adverts which may be of interest to you, such as showing you products that you have previously viewed on our Website whilst you browse the web and use social media platforms. We may also serve you with personalised content on our Website and in e-mails.

Prize draws and competitions

From time to time we might run prize draws and competitions. To administer those, we will need to process personal information about entrants.

We will also, from time to time, anonymise personal data we hold so that we can use it for analysis, research and other purposes.

What legal basis do we rely on to process your information?

Data protection law sets out a number of conditions which organisations can rely on in order to lawfully handle personal information. The conditions we rely on are as follows: -

Legitimate interests

The law permits us to handle your personal information where necessary in our legitimate interests provided that this isn’t outweighed by your interests. Many of the purposes we handle your personal information, described above, fall into this category as they are essential activities which enable us to run our business efficiently and effectively for example, enabling us to use third party service providers, to monitor, review and improve the services we provide to you and your experience when you visit our Website and to help us ensure that we communicate with you about the things that are most likely to be of interest to you. We may, if necessary, also use your information to defend our legal rights or to obtain legal advice and to manage any complaint that you might have. We ensure that your rights and interests are protected when we do this.


We are permitted to use your personal data when you give us your consent for us to do so. We will only use your personal data to contact you for direct marketing purposes if you give us your consent to do so.


Performance of a contract

Where you use our Website, we will use your personal information so that we can fulfil our part of the contract and to make the Website and features available to you.


Required by law

We will, if required by law, disclose your personal information for example in response to a court order. We will disclose your personal information if requested by a law enforcement agency or where we believe it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, non-compliance with of our terms and conditions, or as otherwise permitted or required by law and consistent with legal requirements.



Group Companies

We might share your personal information with other companies in the Tweezerman group of companies. This might be because we think its necessary to resolve your query, so that we can use shared infrastructure or for reporting purposes.

Service providers

We will not pass your personal information to anyone outside our group, except to carefully selected third parties (e.g., professional advisers and other service providers who help us run our business e.g., IT support, hosting and service providers and payment service providers.

A prospective purchaser of our business

In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets or where we are required to forward the information in order to comply with a regulatory or legal process.

Police, law enforcement and other government agencies

Where required by law, we will share your personal information with the police and other law enforcement agencies.

We will always limit the personal information we share to that which is necessary to enable them to perform their services or function. We will also always ensure that before we share your personal information with a service provider, we have entered into a contract with the service provider which requires them to keep your information secure and only use it for the purposes we permit them to. We will never sell or share your personal information with third parties for the purposes of marketing without seeking prior consent.

Social media platforms and app providers

We have integrated a number of social media platforms and app providers onto our Website. This means that your personal information will be shared with Facebook, Instagram, Google and Shopify for example. For more information, please refer to our cookie policy.


We will keep your personal information for as long as we need it to provide the services and products you request from us. We may also keep it to comply with our legal obligations, to resolve complaints and to enforce our rights.  As a result, the length of time that we keep your information for will vary depending on the purposes for which we have it. In any event, we will review what information we need on an ongoing basis and will only retain it for the minimum amount of time that we need it for.

Where in the world will we hold your information?

Your personal information may occasionally be processed by third parties outside the United Kingdom and European Economic Area (EEA).

Whereas in the United Kingdom and EEA, we implement a high standard of data protection law, some parts of the world do not implement such stringent laws. As a result, if we do send personal information overseas, we will make sure that appropriate safeguards are in place to ensure it is protected in accordance with European data protection law. These might include: -

  • Sending personal information only to countries that European Authorities have indicated have adequate data protection laws in place e.g., Canada or Switzerland.
  • Putting in place contracts with the recipient containing terms which the European Authorities have approved as providing adequate protection.

For more information about where we send your information, please contact

Cookies on our Website

Cookies are small text files stored on your computer (or mobile device) by web pages as you visit them. Cookies are not programs and cannot harm your computer.

Our Website uses cookies to enhance your experience of our website(s) and to help us analyse data about how visitors are using our Website(s). We may also use cookies to display relevant adverts to you when you visit other selected websites. 

For more information about how we use cookies, please refer to our separate Cookie policy by clicking [here].

Links to other websites

Our Website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information that you provide whilst viewing such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.


You have the right to request that we do not send marketing material to you. You can do this at any time by:

  • Clicking on the unsubscribe link at the bottom of promotional e-mails
  • Phoning the telephone number included on any postal correspondence
  • Using the opt out code on any promotional SMS communication
  • E-mailing us at any time at

We will try to keep your personal information up to date but rely on you telling us promptly if your name, address, telephone number or any other details change. You can correct or amend your personal information by e-mailing us at

New data protection laws also mean that you have a number of additional rights including the right to access your personal information and to receive a copy of it. You can exercise this right by e-mailing us at

You can also request to have your personal data erased or transferred either to you or a third party in a commonly structured format and to have your personal information restricted. Please be aware that these latter rights only apply in limited circumstances and therefore even if you wish to exercise them, we may not always be required to comply.

For further information about how these rights apply, or to exercise your rights, please e-mail us at


If you have any questions about how we handle your personal information or are unhappy about how we have done so, you can e-mail us at

You also have the right to raise any complaint you may have with the Information Commissioner’s Office. You can do this by contacting them: -

  • By post: at Suite 2 Wheatcroft Business Park, Landmere Lane, Edwalton, Nottingham, NG 2 4DG
  • By phone: 0115 984 9900
  • By email: